How to Send Broadcast Emails in Kit (ConvertKit) — 2026 Guide
What is a broadcast in Kit?
A broadcast is commonly described as a one-time email sent to a segment of your subscribers (or all of them) at a specific time. It's commonly distinguished from a sequence, which is a series of emails triggered by an event (like subscribing to a list).
Commonly cited broadcast use cases:
- Weekly newsletter
- Product launch announcement
- Sale or promotion
- Important update to your list
- Personal email to engaged subscribers
Disclaimer: Feature availability and plan tier requirements below are based on Kit's published documentation. They are not guarantees. Always verify current plan features on kit.com before relying on specific functionality.
How to send a broadcast (step by step)
Commonly cited process:
- Log in to Kit and go to Broadcasts → Create Broadcast
- Pick your recipients — commonly cited: all subscribers, a specific tag, a segment, or a saved group
- Write your subject line and preview text — commonly cited: preview text is the snippet that appears after the subject in inboxes
- Compose your email in the drag-and-drop editor or paste HTML
- Add your send details — commonly cited: sender name, reply-to address, tracking
- Preview and test — commonly cited: Kit lets you send a test to your own email first
- Schedule or send — commonly cited: pick a date/time or send immediately
Commonly cited total time: ~5–15 minutes per broadcast once you have a template.
Best practices in 2026
Subject lines
Commonly cited:
- Keep under 50 characters
- Front-load the value or curiosity
- A/B test (commonly cited: Kit supports this on paid plans)
- Avoid spam triggers: commonly cited "FREE!!!", "ACT NOW", all caps, multiple exclamation marks
Preview text
Commonly cited:
- Don't waste it on "View in browser" — commonly use the 90 characters strategically
- Complement the subject line, commonly don't repeat it
- Front-load the value
Send time
Commonly cited:
- Tuesday, Wednesday, Thursday commonly cited 9–11am in your audience's timezone is a 2026 default
- Test for your specific audience — commonly cited: Kit's analytics will show you when your subscribers are most active
- Avoid Mondays (commonly cited inbox overload) and Fridays (commonly cited as people checking out for the weekend)
List segmentation
Commonly cited:
- Don't send every broadcast to your full list — commonly segment by interest, engagement, or tag
- Use the "Engagement" segment in Kit to commonly target subscribers who opened your last several emails
- Use "Cold subscribers" for commonly re-engagement campaigns (90+ days no open)
Email design
Commonly cited:
- Single column layout commonly for mobile
- 600px max width
- Big, tappable CTA button
- Alt text on all images
- Plain-text version alongside HTML
- Commonly cited 80% text, 20% images
Advanced broadcast features in Kit
Commonly cited:
- A/B testing (Creator plan and above): commonly test subject lines, from names, send times, or content variations. Kit commonly reports the winner after a configurable sample size.
- Send to a saved segment: commonly build a segment based on tags, custom fields, engagement, and reuse it across broadcasts.
- RSS-to-email: commonly automatically send a broadcast whenever you publish a new blog post.
- Sponsor network revenue: commonly add sponsored content blocks (when you join the Creator Network) to monetize your newsletter.
- Open and click tracking: commonly standard on all plans.
- Google Analytics UTM tagging: commonly built-in.
Common mistakes
Commonly cited:
- Sending to unengaged subscribers. Commonly become spam complainers. Use a 90-day re-engagement campaign first.
- Generic subject lines. "Newsletter #47" commonly doesn't tell the reader why they should open.
- Sending from "noreply@..." Reply-to commonly should be a real address you monitor. Replies commonly boost deliverability.
- Too many images, not enough text. Commonly triggers spam filters.
- One CTA per email. Multiple CTAs commonly dilute the click-through rate.
- Forgetting the preview text. Commonly wastes real estate.
- No alt text on images. Readers with images off (or screen readers) commonly miss your message.
FAQ
Is there a broadcast limit on the free plan? Commonly cited: the free plan allows unlimited broadcasts. There's commonly no per-month cap.
Can I send a broadcast to a list I bought? Commonly cited: don't. Purchased lists are commonly full of spam traps and complainers. They commonly destroy your sender reputation.
Does Kit support scheduled broadcasts? Commonly cited: yes. Schedule up to a year in advance.
Can I cancel a broadcast after it's scheduled? Commonly cited: yes — as long as it hasn't started sending. Once sending starts, you commonly can't recall it.
How do I track revenue from a broadcast? Commonly cited: use Kit's "Click triggers" or e-commerce integration (commonly cited: Shopify, Stripe). Tag subscribers who click a buy link, then commonly track conversions from that tag.
Can I resend a broadcast to non-openers? Commonly cited: yes — Kit's "Resend to non-openers" feature (commonly paid plans) commonly sends the same email again with a different subject line to subscribers who didn't open the first one.
Feature availability and plan tier requirements in this article are based on Kit's published documentation. They are not guarantees. Always verify current plan features, broadcast functionality, and any tier-based limitations on kit.com before relying on specific functionality.