Funnel Conversion Calculator
Calculate your funnel conversion rate, revenue, and ROI. All calculations run in your browser — no signup, no tracking, no cookies.
Inputs
Adjust your funnel metrics.
Results
Live estimate based on your inputs.
How the math works
Monthly opt-ins = traffic × opt-in rate. Monthly sales = opt-ins × open rate × CTR × sales page conversion. Monthly revenue = sales × product price. Monthly profit = revenue - ad spend. ROI = profit / ad spend. Break-even conversion = ad spend / (opt-ins × open rate × CTR × product price). This is a simplified model — actual funnel performance depends on your offer, copy, and audience quality.
Common scenarios
10,000 traffic, 30% opt-in, 25% open, 3% CTR, 2% conversion, $97 product, $500 ad spend
Monthly sales: 4.5. Revenue: $436.50. Profit: -$63.50. ROI: -12.7%. Break-even conversion: 2.29%. This is a realistic benchmark for a beginner funnel.
50,000 traffic, 40% opt-in, 30% open, 5% CTR, 3% conversion, $297 product, $2,000 ad spend
Monthly sales: 22.5. Revenue: $6,682.50. Profit: $4,682.50. ROI: 234.1%. Higher traffic and conversion compound quickly.
FAQ
Do I have to sign up to use this?
No. The calculator is fully client-side. No login, no account, no email capture.
How accurate is this estimate?
It's a model, not a guarantee. Actual funnel performance depends on your offer, copy, and audience quality. Use the calculator for scenario planning.