Funnel Conversion Calculator
Calculate your funnel conversion rate, revenue, and ROI. All calculations run in your browser — no signup, no tracking, no cookies.
Run the calculator
Adjust the inputs and the output updates instantly in your browser.
Inputs
Adjust your funnel metrics.
Results
Live estimate based on your inputs.
How the math works
Monthly opt-ins = traffic × opt-in rate. Monthly sales = opt-ins × open rate × CTR × sales page conversion. Monthly revenue = sales × product price. Monthly profit = revenue - ad spend. ROI = profit / ad spend. Break-even conversion = ad spend / (opt-ins × open rate × CTR × product price). This is a simplified model — actual funnel performance depends on your offer, copy, and audience quality.
Common scenarios
10,000 traffic, 30% opt-in, 25% open, 3% CTR, 2% conversion, $97 product, $500 ad spend
Monthly sales: 4.5. Revenue: $436.50. Profit: -$63.50. ROI: -12.7%. Break-even conversion: 2.29%. This is a realistic benchmark for a beginner funnel.
50,000 traffic, 40% opt-in, 30% open, 5% CTR, 3% conversion, $297 product, $2,000 ad spend
Monthly sales: 22.5. Revenue: $6,682.50. Profit: $4,682.50. ROI: 234.1%. Higher traffic and conversion compound quickly.
FAQ
Do I have to sign up to use this?
No. The calculator is fully client-side. No login, no account, no email capture.
How accurate is this estimate?
It's a model, not a guarantee. Actual funnel performance depends on your offer, copy, and audience quality. Use the calculator for scenario planning.
Want the context behind the numbers?
Use the calculator for quick directional math, then move into the review archive for pricing context, comparison detail, and buyer-fit analysis.