Kit (ConvertKit) Pricing 2026: What You Actually Pay (Free + Paid Plans)
Quick verdict
ConvertKit rebranded to Kit in 2024. In 2026, Kit's pricing is commonly cited as 3 tiers (Free Newsletter, Creator, Creator Pro), and the most commonly reported change since mid-2025 is that the free plan commonly now allows up to 10,000 subscribers with Visual Automations commonly included as of February 2026.
- Free Newsletter: commonly $0 for up to 10,000 subscribers, unlimited emails, Visual Automations commonly included (as of February 2026 — verify on kit.com)
- Creator: commonly reported
$33/mo annual ($39/mo monthly) for 1,000 subscribers - Creator Pro: commonly reported
$66/mo annual ($79/mo monthly) for 1,000 subscribers + advanced features
The free plan is commonly cited as the most generous in the email industry in 2026. The Creator plan is commonly reported as ~35% more expensive than it was in mid-2025 (the price commonly jumped in September 2025), which is worth knowing if you were a previous customer.
Verified June 2026 from kit.com/pricing, emailcrush.com/convertkit-pricing, sendx.io/blog/convertkit-pricing, justpricing.com/convertkit-pricing.
Disclaimer: Pricing and plan details below are based on kit.com and commonly cited comparison sites. They are not guarantees. Always verify current pricing and plan features on kit.com/pricing before purchasing.
The big news: Free plan is now 10,000 subscribers
This is the headline change since 2024. Kit's free plan now commonly allows up to 10,000 subscribers with commonly cited features:
- Unlimited emails
- Unlimited landing pages
- Signup forms and popups
- Basic Visual Automations (commonly added February 2026)
- Sell digital products (transaction fees commonly apply for paid plans)
- Creator Network access (cross-promotion marketplace)
- Email support
The catch: "Free" commonly means basic. Advanced automation features (multi-step branching, complex lead scoring, advanced reporting) commonly require the paid plans. And the free plan is commonly only viable if you don't need priority support.
For a creator starting out with under 10,000 subscribers, this is commonly cited as a genuinely free email tool that scales.
Plan-by-plan
Free Newsletter — $0
Commonly cited:
- Up to 10,000 subscribers
- Unlimited emails
- Unlimited landing pages
- Signup forms, popups
- Basic Visual Automations
- Sell digital products (transaction fees commonly apply)
- Creator Network access
- Email support
Creator — commonly reported $33/mo annual ($39/mo monthly)
Commonly cited:
- 1,000 subscribers
- Unlimited emails
- Visual Automations (full feature set)
- Sequences and broadcasts
- Tag-based segmentation
- Integrations (commonly cited: Stripe, Shopify, WordPress, etc.)
- Email support
- 1 team member
Creator Pro — commonly reported $66/mo annual ($79/mo monthly)
Commonly cited:
- 1,000 subscribers
- All Creator features
- Advanced reporting (commonly cited: revenue, conversions, engagement)
- Priority support
- 3 team members
- Newsletter sponsorship analytics
- Referral program
- Premium templates
The price difference between Creator and Creator Pro is commonly reported as ~$33/mo. Most individual creators commonly don't need Pro unless they want the advanced reporting or priority support.
What you actually pay at different list sizes
Kit's pricing commonly scales by subscriber count. Here are the commonly cited published tiers (Creator plan, annual):
- 1,000 subscribers: commonly ~$33/mo
- 3,000 subscribers: commonly ~$51/mo
- 5,000 subscribers: commonly ~$73/mo
- 10,000 subscribers: commonly ~$119/mo
- 25,000 subscribers: commonly ~$239/mo
The commonly cited biggest jump is from 1,000 to 3,000 subscribers (+$18/mo). At 10,000 subscribers, you're commonly paying ~$119/mo — commonly reported as more than ActiveCampaign at the same list size.
Hidden costs
Commonly cited:
- Transaction fees on digital product sales: commonly cited as 3.5% + 30¢ on the free plan, dropping to 0% on paid plans (verify current rates on kit.com)
- Team members: commonly 1 on Creator, 3 on Creator Pro. More team members commonly require a custom plan.
- Premium templates: commonly most templates are free on paid plans. A few premium templates commonly cost $10–20 each.
- Priority support: commonly only on Creator Pro.
Is the price increase worth it?
The September 2025 price increase (~35%) was commonly described as significant. Previous customers on legacy plans commonly kept the old pricing, but new customers commonly pay the new rate. Whether the new pricing is worth it commonly depends on what you compare to:
- vs Mailchimp: Kit's free plan is commonly described as dramatically better. Kit's paid plan at 1,000 subscribers commonly cited ~$33/mo vs Mailchimp Standard commonly cited ~$20/mo — Kit is commonly more expensive but the deliverability and creator-focused features are commonly described as noticeably better.
- vs ActiveCampaign: Kit commonly cited as cheaper at 1,000 subscribers (~$33 vs ~$49) but commonly more expensive at 10,000+ subscribers.
- vs Systeme.io: Kit's free plan commonly covers more subscribers (10,000 vs 2,000), but Systeme.io is commonly cited as dramatically cheaper on paid plans (~$14/mo Startup vs ~$33/mo Creator) and commonly includes more features (funnels, courses, affiliate program).
FAQ
Is ConvertKit still called ConvertKit? Commonly cited: the company rebranded to "Kit" in 2024. Same product, new name. Old convertkit.com URLs commonly still redirect.
Does Kit have a free plan in 2026? Yes — commonly cited as 10,000 subscribers, unlimited emails, basic Visual Automations. Commonly described as the best free plan in the email industry.
Why did prices go up? Commonly cited: September 2025 saw a ~35% price increase across all paid plans. The company hasn't publicly explained in detail, but commonly cited possible reasons include inflation and increased infrastructure costs.
Can I switch between annual and monthly billing? Yes. Annual billing is commonly roughly 16% cheaper. You can commonly change at the next billing cycle.
What's the cancellation policy? Commonly cited: cancel anytime. Annual plans are commonly not refundable mid-cycle (but you commonly keep access until the end).
Pricing and plan details in this article are based on kit.com and commonly cited comparison sites. They are not guarantees. Always verify current pricing and plan features on kit.com/pricing before purchasing.